Good reviews can be marketing gold dust, providing free, persuasive advertising content. Most customers will seek them out, so incorporating the best reviews in advertising can be a smart move. How
can you make the most of good reviews and are there any rules to follow?
Published 20.09.2022
Competition for business is fierce, so much so that competitors can take to posting fake negative reviews on your website. How can you protect against this type of practice?
Published 13.02.2018
Pub chain JD Wetherspoon has decided to quit all forms of social media. Why has it done this and should you consider doing the same, or could such a move backfire?
Published 30.04.2018
KFC hit the headlines in February 2018 for all the wrong reasons when it ran out of its core ingredient - chicken. But can you learn anything from how the company dealt with the fallout?
Published 15.03.2018
As a result of the pandemic you’re doing more business online than ever. But could you increase sales by making your site look more trustworthy and, if so, how should you go about it?
Published 23.02.2021
The Information Commissioner’s Office has imposed a heavy fine on a company for sending unsolicited marketing text messages about hand sanitiser, claiming it was “effective against coronavirus”. What
are the rules on sending marketing texts, and where did this company go wrong?
Published 16.11.2020
A competitor seems to be getting decent coverage in the papers and online. You’ve heard that they’ve hired a PR firm. Should you do the same and how do you go about choosing the right agency?
Published 03.02.2020
An external social media consultant has said that you need to buy several thousand Twitter followers to get ahead of the competition. Is this a good idea and what else do you need to consider?
Published 25.06.2019
Apparently, one in four managers say that they would take a pay cut to be part of a “business with purpose”. Do you need such a purpose and, if so, how do you go about finding it?
Published 25.06.2018
Recognising a growing trend away from traditional sales channels, you’re keen to make more of your website sales. How could a TED Talk that’s almost a decade old help you set effective online prices?
Published 09.07.2018