Your online reputation is a delicate creature. You can put in years of hard work nurturing it, only for one rogue review to dash it to pieces. What can you do to protect it, and is there any action
you can take if things go wrong?
Published 12.11.2018
Understanding what makes consumers tick is a minefield that earns marketing firms big bucks. But could a few simple pricing tactics boost your business? If so, what’s involved?
Published 05.02.2018
As a result of the pandemic you’re doing more business online than ever. But could you increase sales by making your site look more trustworthy and, if so, how should you go about it?
Published 23.02.2021
Pub chain JD Wetherspoon has decided to quit all forms of social media. Why has it done this and should you consider doing the same, or could such a move backfire?
Published 30.04.2018
An external social media consultant has said that you need to buy several thousand Twitter followers to get ahead of the competition. Is this a good idea and what else do you need to consider?
Published 25.06.2019
A local competitor is undercutting you so you are thinking of going on the offensive by launching a comparative advertising campaign. What do you need to consider to keep it legal?
Published 17.04.2018
Price matching has been cited as one of the main reasons behind the dramatic dive in John Lewis’s latest profit forecast. Two supermarkets have scrapped their price guarantee schemes this year. What
can businesses take from this?
Published 26.11.2018
Competition for business is fierce, so much so that competitors can take to posting fake negative reviews on your website. How can you protect against this type of practice?
Published 13.02.2018
The Information Commissioner’s Office has imposed a heavy fine on a company for sending unsolicited marketing text messages about hand sanitiser, claiming it was “effective against coronavirus”. What
are the rules on sending marketing texts, and where did this company go wrong?
Published 16.11.2020
The Advertising Standards Authority has found that PayPal misled customers when it ran an online marketing campaign offering a £10 money off reward. Such rewards can bring in business, but what must
always be clearly stated?
Published 07.01.2021